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In this first rating of Russian charitable organizations, the RAEX rating agency attempts to assess their partnership potential, which encompasses financial, organizational, methodological, and media capabilities, as well as their credibility when juxtaposed with other comparable organizations.
In the current version of the rating, partnership potential is characterized by three groups of indicators, namely, the scale of operations, informational transparency and public confidence, as well as visibility in media. The relative importance of these indicators varies for different types of non-profits. For instance, when assessing fundraising non-profit organizations, informational transparency is a more relevant indicator, whereas for corporate foundations, it is the scale of their operations.
The scale of operations was assessed based on the available data describing the volume and dynamics of aggregated revenues and organizations' expenditures over the last three reporting years (2016–2018). The assessment of informational transparency was done using qualitative values reflecting the accessibility, quality, and the level of informational content of NGO's reports. Another important factor here was availability of general information describing an organization's operations on its website. Finally, the criteria of an organization's level of public confidence and media visibility are reflected in the state grants it has received, quality and traffic of its official website, an organization's visibility in social media, as well as how often it's referenced in press.
A non-profit's scale of operations was calculated using accounting statements that demonstrate the use of received funds, Ministry of Justice reports, and reports published by the an organization on its website. The data used to calculate an organization's informational transparency was obtained through analysis in accordance with the methodology for organizational public reporting rating and information published on organizations' official websites.
Finally, each organization's media visibility was calculated using their domain ratings on Yandex and information on their website traffic according to SimilarWeb. Furthermore, Yandex.Novosti and SCAN.Interfax helped learn about references to and mentions of participating organizations in mass media. In addition, RAEX used available public information on state grants, both federal and regional, received by the assessed non-profits.
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